Fetishizing the World

27Nov07

I’ve been reading The Lord and the Rings and Philosophy and I am enjoying the essays in there a good deal. Not only am I picking up philosophical thought but I’m revisiting a favorite book of mine and really learning it.

One bit in there discuses how the main plot of the story seems to be de-fetishizing the world.. and then that leads into how modern culture is fetishized.

Anytime you see scantily clad people draping themselves over the hoods of cars or other appliances, fetishing is going on.

Apparently that is a common phenomenon in the modern consumeristic world since the relationship between craftsman and buyer is no longer as personal as it once was.

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